Introduction

                              

Booster Juice claims to be the largest chain of fresh juice and smoothies bars in Canada. The healthy food, juice and smoothies are composed of fresh and pure juice, fruit sorbet or vanilla frozen yogurt, frozen fruits, fresh yogurt and ice etc. The juice and smoothies bar sector is growing at an annual rate of 30% while the fast-food sector is growing at 3% and booster juice is meeting the need for healthy alternatives to fast-food.

Booster juice was started by two university students Canadian Dale Wishewan and American Jon Amack. They believe that the best way to grow the business is to focus on quality, something the store feels proud of achieving. Booster Juice was first  opened in Edmonton in 1999 and has grown to a wide extend of 170 locations Worldwide across North America from Victoria to St. John's, new-found land and Labrador, and from Los Angeles to New York.Moreover Internationally there are some locations in India, Saudi Arabia, Neither land and the United Arab Emirates ( UAE).While the fast food segments is growing at 5 percent each year, juice and smoothie bars are showing an active annual growth that reaches to 25 percent. 

Other competitors like Jugo juice Calgary-based company and Euphoria Smoothies Canadian juice bar company has really grown fast since 1998. Moreover these companies have license in United States, United Kingdom, UAE and India.

Moreover booster juice not only offers juices and smoothies but has more than three dozens of beverages on their menu. Each and every  juice has a nutritional supplements for extra boost called fusion. In addition, the company says, these drinks are not only healthy thrust quenchers but we can also use them as breakfast, workout snacks and meal replacements.

sources:
http://dufferincountyrealestateguide.files.wordpress.com/2011/08/img_6306.jpg
http://img.photobucket.com/albums/v160/rexti_98/JUgo/10.jpg
business communication sixth canadian edition chapter-6